en el estudio

Sound Branding. by HOOKED.

Internationally awarded sound branding experts

Can you hear the heartbeat at the end of an Audi commercial in your head? This means you've already been HOOKED. We create sound branding assets as part of a multi-sensory communication strategy and holistic design for unique brands.

BRANDS

WHO TRUST US

Some of the amazing brands we've worked with. We're just missing one. YOURS

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How can sound branding enhance your brand experience?

Sound branding describes the process of brand development and brand management by use of audible assets within the framework of brand communication. We see sound branding as an essential part of a multi-sensory communication strategy and a holistic design for your brand. Our aim is to create a unique sound identity to express your brand’s essence and values and, in the process, achieve much more:

PERCEPTION

Extend your brand’s perception to the auditory level

EMOTION

Emotionally control your brand’s perception

BE DIFFERENT

Differentiate your brand from the competition

CONSISTENCY

Create auditory consistency across all communication channels

TRUST

Build trust in the reliability and quality of your brand

ENHANCEMENT

Enhance your brand’s experience

Want to hear more? Let's hook up!

CONTACT
US

Tel. +49 40 30766 342

hola@hooked.audio

Ruhrstr. 13 
22761 Hamburg

TELL
US

Thanks for your message. We'll get back to you a.s.a.p.

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CONNECT

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SOUND IS OMNIPRESENT – YOU can be too

Our engagement with brands keeps changing as AR/VR technologies and new user experiences become part of our lives. This creates new opportunities for positioning your brand in the audio landscape. Just as visual logos, fonts and colors build your brand’s recognition across different media, so do coherent sound branding assets.

How does sound increase your brand’s recognition?

HEARING

The sense of hearing cannot be controlled at will

D2C

Sound transports information directly

MEMORABLE

Melodies and sounds remain in long-term memory

EMOTIONAL

Sound triggers emotions and associations

UNIVERSAL

Sound overcomes language barriers and works interculturally

INTERACTIVE

Sound supports information and interaction

HOOKED Sound Branding Approach

Our creative team creates benchmark cases and delivers award-winning work for some of the most influential brands in the world. By translating brand core values, culture and vision into carefully designed sound and music experiences we create tailor-made audio assets that evoke emotions, build your brand’s recognition at all audible touchpoints and encourage consumer engagement.

But sound branding goes way beyond the art of creating a jingle, logo, brand song or any other audio asset.   As consultants we focus on the long term, by creating memorable sound branding strategies that are future focused. We provide the strategic guidance to implement these consistently and produce sound assets for all brand touchpoints. 

SonicHOOK

The first step is to identify or create your SonicHOOK®. Through design thinking methods we explore the core elements, identity and personality of your brand and the needs and wishes of your main audience.

CONCEPT

Then, we co-create a concept from which all sound attributes stem, which includes insights and knowledge from behavior change theory, emotion, perception and sensation research as well as principles of multisensory experience design.

TEST

Finally, we test the concept, evaluate it with sound research tools and iterate until we find the main constituents of an audio landscape and products: these could be the sound of your product, a melody, a group of instruments, a type of voice or even a genre.

SOUND LOGO

After establishing this, we create what we believe is the most essential sound branding asset, the sound logo. The smallest composition and common denominator among all sound branding assets and the asset which will be mostly used, especially in combination with the visual logo.

We're HOOKED – We tell your story through MUSIC & SOUND.

Original music, sound branding, sound design, music supervision and licensing.

CONTACT
US

Tel. +49 40 30766 342

hola@hooked.audio

Ruhrstr. 13 
22761 Hamburg

TELL
US

Thanks for your message. We'll get back to you a.s.a.p.