Sound Branding. by HOOKED.
Internationally awarded sound branding experts
Can you hear the heartbeat at the end of an Audi commercial in your head? This means you've already been HOOKED. We create sound branding assets as part of a multi-sensory communication strategy and holistic design for unique brands.
WHO TRUST US
Some of the amazing brands we've worked with. We're just missing one. YOURS
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How can sound branding enhance your brand experience?
Sound branding describes the process of brand development and brand management by use of audible assets within the framework of brand communication. We see sound branding as an essential part of a multi-sensory communication strategy and a holistic brand design. Our aim is to create a unique sound identity to express your brand’s essence and values and, in the process, achieve much more:
Extend your brand’s perception to the auditory level
Emotionally control your brand’s perception
Differentiate your brand from the competition
Create auditory consistency across all communication channels
Build trust in the reliability and quality of your brand
Enhance your brand’s experience
Want to hear more? Let's hook up!
SOUND IS OMNIPRESENT – YOU can be too
Audio streaming services, audio-only social networks and affordable high-quality smart speakers have become essential in the way we consume media. Our engagement with brands will keep changing as AR/VR technologies and new user experiences, such as the metaverse and other web3 applications, become part of our lives. This creates new opportunities for positioning your brand in the audio landscape. Just as visual logos, fonts and colors build your brand’s recognition across different media, so do coherent sound branding assets.
How does sound increase your brand’s recognition?
The sense of hearing cannot be controlled at will
Sound transports information directly
Melodies and sounds remain in long-term memory
Sound triggers emotions and associations
Sound overcomes language barriers and works interculturally
Sound supports information and interaction
HOOKED Sound Branding Approach
Our creative team creates benchmark cases and delivers award-winning work for some of the most influential brands in the world. By translating brand core values, culture and vision into carefully designed sound and music experiences we create tailor-made audio assets that evoke emotions, build your brand’s recognition at all audible touchpoints and encourage consumer engagement.
But sound branding goes way beyond the art of creating a jingle, logo, brand song or any other audio asset. As consultants we focus on the long term, by creating memorable sound branding strategies that are future focused. We provide the strategic guidance to implement these consistently and adapt them to all brand touchpoints.
The first step is to identify or create your SonicHOOK®. Through design thinking methods we explore the core elements, identity and personality of your brand and the needs and wishes of your main audience.
Then, we co-create a concept from which all sound attributes stem, which includes insights and knowledge from behavior change theory, emotion, perception and sensation research as well as principles of multisensory experience design.
Finally, we test the concept, evaluate it with sound research tools and iterate until we find the main constituents of an audio landscape and products: these could be the sound of your product, a melody, a group of instruments, a type of voice or even a genre.
After establishing this, we create what we believe is the most essential sound branding asset, the sound logo. The smallest composition and common denominator among all sound branding assets and the asset which will be mostly used, especially in combination with the visual logo.
We're HOOKED – We tell your story through MUSIC & SOUND.
Original music, sound branding, sound design, music supervision and licensing.