Can you hear the heartbeat at the end of an Audi commercial in your head?
This means you've already been HOOKED.
We create sound branding assets as part of a multi-sensory communication strategy for unique brands.
WHO TRUST US
Some of the amazing brands we've worked with. We're just missing one: YOURS
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How can sound branding enhance your brand experience?
Sound branding involves developing and managing your brand through the use of auditory elements in brand communication. We believe in sound branding as a crucial component of a comprehensive communication strategy and overall brand design. Our aim is to create a unique sound identity to express your brand’s essence and values and, in the process, achieve much more:
Extend your brand’s perception to the auditory level
Control your brand’s emotional perception
Differentiate your brand from the competition
Create auditory consistency across all communication channels
Build trust in the reliability and quality of your brand
Enhance your brand’s experience
Want to hear more? Let's hook up!
SOUND IS OMNIPRESENT – YOUR BRAND can be too
Audio streaming services, audio-only social networks and affordable high-quality smart speakers have become essential in the way we interact with media. With augmented reality (AR), virtual reality (VR) technologies, and novel user experiences like the metaverse, our interaction with brands will continue to evolve.
This creates new opportunities for positioning your brand in the audio landscape. Just like visual logos, fonts and colors build your brand’s recognition across different media, so do coherent sound branding assets.
How does sound increase your brand’s recognition?
The sense of hearing cannot be controlled at will
Sound transports information directly
Melodies and sounds remain in long-term memory
Sound triggers emotions and associations
Sound overcomes language barriers and works interculturally
Sound supports information and interaction
A HOOKED Sound Branding Approach
Our creative team creates benchmark cases and delivers award-winning work for some of the most influential brands in the world. By translating brand core values, culture and vision into carefully designed sound and music experiences we create tailor-made audio assets that evoke emotions, build your brand’s recognition at all audible touchpoints and encourage consumer engagement.
But sound branding goes way beyond the art of creating a jingle, logo, brand song or any other audio asset. As consultants we focus on the long term, by creating memorable sound branding strategies that are future focused. We provide the strategic guidance to implement these consistently and adapt them to all brand touchpoints.
The first step is to define the brief for your SonicHOOK®. Through design thinking we explore the core elements, values and personality of your brand and the needs of your main audience.
Then, we co-create the concepts for your SonicHook® from which all sound attributes will stem. This process includes insights from research in psychology, behavior change theory as well as principles of multisensory experience design.
TEST AND IMPLEMENT
Finally, we test the SonicHook®, evaluate it with sound research tools and iterate until we find the main constituents of an audio landscape: these could be the sound of your product, a melody, or even a genre.
Now we can create the most essential sound branding asset: the sound logo. The smallest composition and common denominator among all sound branding assets, and the one which will be mostly used, especially in combination with the visual logo.
We're HOOKED – We tell your story through MUSIC & SOUND.
Original music, sound branding, sound design, music supervision and licensing.
The journey of sonic branding from a catchy tune to a whole cultural phenomenon exemplifies its transformative power. As we move forward, brands must recognize the cultural significance of sound and embrace it as a tool to resonate not just with consumers but with the broader tapestry of our shared experiences. In a world where attention is a precious commodity, the brands that understand and master the art of sonic storytelling will stand out, not just in the market but in the cultural symphony that shapes our lives.